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Edgy Collegiate Fashion

Clean the Sky - Positive Eco Trends & Breakthroughs

Lily Collins is the Cover Stars for the Latest Issue of ASOS Magazine

— September 11, 2014 — Fashion
It's back to school season and American actress Lily Collins is out to help girls get the right look down pat for the fall season. Adopting a collegiate style complete with plaid skirts and letterman jackets, Lily Collins manages to give the look an edgy twist, with the help of a stylist, of course.

Sporting a blunt bob and her signature bold brows, Lilly Collins says, "I own very few designer pieces, I want to collect them over the years. I’m not the type of person who buys a whole collection when it comes out. I want to make sure it’s something I’m going to love for a while. I get lent things, so experiment with my style that way, but ultimately I spend most of my money on vintage and high street.”

Trend Themes
1. Collegiate Streetwear - The trend of combining classic collegiate outfits with streetwear elements can appeal to younger customers who value both comfort and nostalgic style.
2. Sustainable Fashion - The increasing consumer demand for sustainable fashion can push retailers to incorporate eco-friendly materials and vintage clothing pieces in their collections.
3. Personalized Styling - The rise of subscription-based styling services offers a convenient, customized and affordable way for consumers to have access to a personal stylist while discovering new brands and styles.
Industry Implications
1. Fashion Retail - Retailers can adopt sustainable fashion practices and offer personalized styling services to appeal to younger, style-conscious consumers who value social and environmental awareness.
2. Subscription Services - Subscription-based fashion styling services can disrupt the traditional brick-and-mortar business model by offering personalized online styling options and reducing customer acquisition costs.
3. Vintage Resellers - Vintage clothing shops and online re-sellers can cater to the growing demand for eco-friendly and unique fashion pieces by offering curated collections of vintage and thrifted clothing items.
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