Lilly Pulitzer's Animal Cracker Designs for Charity
Jennifer Gosnell — May 10, 2012 — Lifestyle
References: blog.lillypulitzer & laughingsquid
As part of an effort for Operation Smile, an organization that benefits children with cleft lip and facial deformities, Lilly Pulitzer has designed limited edition Animal Cracker boxes. Using the special "Cracker Tracker" to locate these editions, fans of Pulitzer and Animal Crackers can hunt the crunchy animal treats down and donate to a great cause in the process. The preppy, pink designs by Pulitzer will no doubt pull in some great revenue for animal crackers and Operation Smile. C'mon, who doesn't love Animal Crackers?
Designers teaming up with charities has led to some great successes. These Animal Cracker boxes allow everyone to get in on the fun and experience the joy of not only the design, the content, and helping give kids all over the world a better chance at a good life.
Designers teaming up with charities has led to some great successes. These Animal Cracker boxes allow everyone to get in on the fun and experience the joy of not only the design, the content, and helping give kids all over the world a better chance at a good life.
Trend Themes
1. Collaborative Charity - Designers partnering with charities to create unique, limited edition products that benefit a cause.
2. Interactive Packaging - Using special trackers or codes to locate and collect limited edition items, generating excitement and engagement among consumers.
3. Socially Conscious Consumption - Consumers choosing to support products that give back to charitable organizations, aligning their purchases with their values.
Industry Implications
1. Fashion - Fashion brands collaborating with charities to create exclusive products, tapping into the consumer demand for socially responsible fashion.
2. Food & Beverage - Food and beverage companies partnering with designers or brands to create limited edition packaging and products that support charitable causes.
3. Nonprofit - Nonprofit organizations exploring innovative partnerships with brands to raise funds and awareness for their causes through unique product collaborations.
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