The Like Button Tip Box Puts a Value on Customer Opinions
Amelia Roblin — March 21, 2011 — Pop Culture
References: burakkaynak & likecool
Facebook rears its agreeable thumb on countless websites, so perhaps the Like Button Tip Box is a way to bring value rating back to an action that simply asks for a positive or negative opinion.
Designed by Burak Kaynak, this clever social networking-inspired strongbox is strapped with an icon that frequent Internet users know all too well--the blue and white thumbs-up symbol. The safe itself comes in the shape of the on-screen button. The concept is simple, yet more complex than the "to click, or not to click" situation, kindly asking to be filled with a monetary contribution equivalent to one's agreement with the affirmative statement.
I'd imagine that the Like Button Tip Box would be quite a novelty and consequent success on coffee shop counters, restaurant cashiers and placed tactfully beside street buskers. Even if the service wouldn't warrant a full Facebook like, perhaps a five-cent donation would still be appropriate?
Designed by Burak Kaynak, this clever social networking-inspired strongbox is strapped with an icon that frequent Internet users know all too well--the blue and white thumbs-up symbol. The safe itself comes in the shape of the on-screen button. The concept is simple, yet more complex than the "to click, or not to click" situation, kindly asking to be filled with a monetary contribution equivalent to one's agreement with the affirmative statement.
I'd imagine that the Like Button Tip Box would be quite a novelty and consequent success on coffee shop counters, restaurant cashiers and placed tactfully beside street buskers. Even if the service wouldn't warrant a full Facebook like, perhaps a five-cent donation would still be appropriate?
Trend Themes
1. Digital-physical Integration - The Like Button Tip Box trend demonstrates an opportunity to integrate digital concepts with physical operations to enhance customer interactions.
2. Microtransactions - The popularity of the Like Button Tip Box suggests a trend towards leveraging small, incremental payments in exchange for value, creating an opportunity for industries to adapt their business models to include microtransactions.
3. Social Network-inspired Marketing - Designing products or experiences inspired by social networking concepts could lead to disruptive innovation for industries looking to attract younger, tech-savvy audiences, as exemplified by the Like Button Tip Box concept.
Industry Implications
1. Food and Beverage - Restaurants and coffee shops can capitalize on the Like Button Tip Box trend by incorporating it into their payment processes as a way for customers to provide feedback.
2. Street Performers - Street performers can leverage the popularity of the Like Button Tip Box by integrating the concept into their performances as a way to receive tips from passersby.
3. Retail - Retailers can tap into the trend by creating marketing campaigns that engage customers through social network-inspired products and concepts, offering a unique and personalized shopping experience.
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