Penguin's 'Like a Woman Bookshop' Celebrates Iconic Female Authors
Laura McQuarrie — February 16, 2018 — Art & Design
References: penguin & campaignlive
To mark International Women's Day, Penguin Random House is launching the 'Like a Woman Bookshop,' which features only titles that have been penned by female authors.
The pop-up bookshop in London is set to be launched for just a few days in March in partnership with Waterstones, featuring the works of Margaret Atwood, Malorie Blackman, Iris Murdoch, Malala Yousafzai and more. To help visitors discover new reads at the bookshop, Penguin will be organizing the titles into categories like 'Essential Feminist Reads,' 'Women to Watch,' and 'Inspiring Young Readers.'
The proceeds from ticket sales are set to be donated to Solace Women’s Aid, which supports at risk women in London. Additionally, people who visit the shop will also have the chance to buy books that will be donated.
The pop-up bookshop in London is set to be launched for just a few days in March in partnership with Waterstones, featuring the works of Margaret Atwood, Malorie Blackman, Iris Murdoch, Malala Yousafzai and more. To help visitors discover new reads at the bookshop, Penguin will be organizing the titles into categories like 'Essential Feminist Reads,' 'Women to Watch,' and 'Inspiring Young Readers.'
The proceeds from ticket sales are set to be donated to Solace Women’s Aid, which supports at risk women in London. Additionally, people who visit the shop will also have the chance to buy books that will be donated.
Trend Themes
1. Female Author Empowerment - The trend of promoting women authors to encourage their success and equal representation in literature and publishing.
2. Pop-up Philanthropy - The trend of pop-up shops and events that raise funds for charity or awareness for social causes.
3. Genre Curation - The trend of curating book genres and styles to create a personalized and immersive shopping experience.
Industry Implications
1. Publishing - Innovative publishers can disrupt the industry by focusing on elevating and marketing diverse voices in literature.
2. Retail - Retailers can disrupt the industry by incorporating philanthropic efforts in their pop-up shops and creating interactive shopping experiences.
3. Charity - Charities can disrupt the industry by collaborating with brands and companies to raise funds and awareness for their cause.
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