The Wake Up Arequipe Light Peanut Butter Has 36 Grams of Protein
Michael Hemsworth — October 4, 2017 — Lifestyle
References: wakeupnf & trndmonitor
Peanuts are a naturally high source of protein, so the Wake Up Arequipe Light Peanut Butter looks to position the spread as a healthy choice for athletes to choose when looking to stay fueled.
The high-protein diet is maintaining popularity amongst many different consumer demographics who opt for it to decrease their hunger levels throughout the day and to help prevent overeating. The Wake Up Arequipe Light Peanut Butter is an example of how brands are responding with products that are free from unwanted ingredients and rich in natural energy.
The peanut butter is made without the use of ingredients that give it a smooth, consistent appearance to make it more authentic and organic in formulation for consumers to choose.
The high-protein diet is maintaining popularity amongst many different consumer demographics who opt for it to decrease their hunger levels throughout the day and to help prevent overeating. The Wake Up Arequipe Light Peanut Butter is an example of how brands are responding with products that are free from unwanted ingredients and rich in natural energy.
The peanut butter is made without the use of ingredients that give it a smooth, consistent appearance to make it more authentic and organic in formulation for consumers to choose.
Trend Themes
1. High-protein Spreads - There is a disruptive innovation opportunity to develop and market other spreads like hazelnut or almond spreads with high protein content to cater to consumers looking for healthy and quick sources of energy.
2. Organic Nut Butters - There is an opportunity for disruptive innovation in making more organic nut butters without unwanted ingredients for health-conscious consumers who prioritize natural formulations.
3. Customized Athlete Nutrition - There is an opportunity for disruptive innovation in offering customized nutrition designed specifically for athletes, leveraging the high-protein content in peanut butter and other natural ingredients.
Industry Implications
1. Food and Beverage - Food and beverage companies can focus on creating healthier, high-protein nut butters to cater to the increasing demand for clean-label foods and high-protein diets.
2. Fitness and Nutrition - Fitness and nutrition companies can leverage the popularity of high-protein diets to offer customized nutrition plans and products like Wake Up Arequipe Light to help athletes and other fitness enthusiasts stay fueled and healthy.
3. Health and Wellness - Health and wellness companies need to focus on organic formulations for their nut butters and other spreads to align with the growing trend of clean-label, health-boosting foods, and snacks.
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