Swedish Light Therapy Over Coffee
Peter Tanner — December 8, 2006 — Lifestyle
References: iglo.se & aftonbladet.se
With Stockholm only receiving five hours of light a day in winter, the Swedish capital's office workers have found a new way to escape to sun. After taking off their shoes and slipping into white robes provided at the door, patrons at the Iglo Ljuscafé sip their morning coffe while soaking in artificial sun beaming from special lights.
Sun deprived Stockholmers usually spend an hour "ljusing" (literally "brightening" in English) at the café. Breakfast and an hour of light treatement will run you 160 Sweden Krona, about $24 U.S.
According to Terri Herrera Eriksson, cell phones are "absolutely forbidden" in the café and no music is played. The Iglo Ljuscafé's website states that a visit to the café can also help with jetlag, making a visit a must for international business travelers to the bustling city.
Sun deprived Stockholmers usually spend an hour "ljusing" (literally "brightening" in English) at the café. Breakfast and an hour of light treatement will run you 160 Sweden Krona, about $24 U.S.
According to Terri Herrera Eriksson, cell phones are "absolutely forbidden" in the café and no music is played. The Iglo Ljuscafé's website states that a visit to the café can also help with jetlag, making a visit a must for international business travelers to the bustling city.
Trend Themes
1. Light Therapy - The use of artificial sun beaming from special lights to combat sun deprivation in regions with limited sunlight.
2. Wellness Cafés - Cafés that offer not only food and drinks, but also wellness treatments to enhance the customer's well-being.
3. Technology-free Zones - Spaces where electronic devices are strictly prohibited to promote relaxation and disconnection from digital distractions.
Industry Implications
1. Hospitality - The hospitality industry can incorporate light therapy treatments in their services to provide a unique and beneficial experience to their guests.
2. Wellness - Wellness centers and spas can integrate light therapy as a new and innovative treatment option for their customers.
3. Travel - The travel industry can promote light cafés as a destination for business travelers seeking to combat jetlag and improve their well-being during their trips.
3.1
Score
Popularity
Activity
Freshness
