Adrian Tan's Card Plays Tricks on Your Eyes
Davina Sinnatamby — April 3, 2014 — Art & Design
References: facebook & designtaxi
A light business card is exactly what you need to advertise your lighting design services. Singapore agency GOVT came up with this idea for lighting designer Adrian Tan.
The agency made a business card that will play tricks on your eyes. The card has Tan's job title on it, printed on both sides, but they have been broken down into unrecognizable strokes. When you look at it, at first it will seem like useless lines. The words will magically appear when the card is exposed to a light source, and will then disappear when the light is gone.
Tan's job is to bring a theatrical production to life, so it's only fitting that he should have an equally interactive business card.
The agency made a business card that will play tricks on your eyes. The card has Tan's job title on it, printed on both sides, but they have been broken down into unrecognizable strokes. When you look at it, at first it will seem like useless lines. The words will magically appear when the card is exposed to a light source, and will then disappear when the light is gone.
Tan's job is to bring a theatrical production to life, so it's only fitting that he should have an equally interactive business card.
Trend Themes
1. Interactive Business Cards - The trend of interactive business cards that use creative methods to make a lasting impression is on the rise.
2. Optical Illusion Design - Designs that incorporate optical illusions are becoming popular in marketing and advertising, offering opportunities for innovative and memorable branding.
3. Smart Business Cards - The integration of technology, such as augmented reality or NFC, into business cards is a growing trend that allows for personalized and interactive experiences.
Industry Implications
1. Graphic Design - The graphic design industry can take advantage of the trend in interactive business cards to create unique designs that engage and surprise potential clients.
2. Advertising - Advertising agencies can leverage the trend of optical illusion design to create attention-grabbing campaigns that stand out in a crowded marketplace.
3. Printing and Packaging - Printing and packaging companies can explore the trend of smart business cards by incorporating new technologies into their offerings, and providing added value to their clients.
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