The lift Cannabis Expo Explores the Different Faces Behind the Industry
Jana Pijak — May 31, 2017 — Lifestyle
References: liftexpo
The lift Cannabis Expo is a conference that aims to dispel common myths related to marijuana and its users, while shining a light on this evolving and multi-million-dollar industry. Exploring the various faces of cannabis, lift aims to empower users -- from young professionals, and small business owners, to parents who are looking to break barriers, while challenging conservative viewpoints.
The lift conference’s #facesofcannabis theme goes beyond focusing on recreational users, and references the recent surge of boutique dispensaries, cannabis social clubs, cafes and other businesses that target a luxury-minded consumer.
As more states across the US continue to legalize marijuana, cannabis is becoming less synonymous with negative stereotypes, and is instead gaining recognition for its profitability and mass appeal that knows no age.
The lift conference’s #facesofcannabis theme goes beyond focusing on recreational users, and references the recent surge of boutique dispensaries, cannabis social clubs, cafes and other businesses that target a luxury-minded consumer.
As more states across the US continue to legalize marijuana, cannabis is becoming less synonymous with negative stereotypes, and is instead gaining recognition for its profitability and mass appeal that knows no age.
Trend Themes
1. Inclusive Cannabis Community - The cannabis industry can develop a more inclusive community that caters to a diverse set of consumers.
2. Luxury Cannabis Market - The cannabis industry can focus on developing products and services that target the luxury-minded consumer.
3. Positive Perception Shift - The cannabis industry can continue shifting perceptions and breaking down negative stereotypes associated with cannabis use.
Industry Implications
1. Cannabis Industry - The cannabis industry can develop new products, services, and marketing strategies that cater to the changing perceptions and demographics of cannabis users.
2. Hospitality Industry - The hospitality industry can explore opportunities to incorporate cannabis-themed experiences, products, and services to cater to the luxury-minded consumer who is interested in unique experiences.
3. Marketing Industry - The marketing industry can work with the cannabis industry to develop creative campaigns and messaging that highlight the changing perceptions and demographics of cannabis users.
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