The Life Cinemas App Advertisements Reflect Modern Communication
Leslie Chen — August 21, 2013 — Pop Culture
References: jwt.uy & adsoftheworld
These advertisements for the Life Cinemas App combine classic film favorites with icons that are now synonymous with modern culture.
Coming from Corporacion/JWT from Uruguay with Manuel Amorin and Andrés Techera as the creative directors, the campaign will catch your attention with its clever use of emojis and its reference to text messaging. Spelling out names of movies with these little images found on your phone, the ads feature titles like 'Life of Pi,' 'Ted' and 'Finding Nemo.' The campaign is finished off with the copy "The movies you like, now on your phone."
Simple and clean yet complicated enough to make you stop and stare, this campaign for the new Life Cinemas App is what other advertisements should strive towards.
Coming from Corporacion/JWT from Uruguay with Manuel Amorin and Andrés Techera as the creative directors, the campaign will catch your attention with its clever use of emojis and its reference to text messaging. Spelling out names of movies with these little images found on your phone, the ads feature titles like 'Life of Pi,' 'Ted' and 'Finding Nemo.' The campaign is finished off with the copy "The movies you like, now on your phone."
Simple and clean yet complicated enough to make you stop and stare, this campaign for the new Life Cinemas App is what other advertisements should strive towards.
Trend Themes
1. Emoji Advertising - Opportunities to create marketing campaigns that utilize emojis in clever and engaging ways.
2. Modern Communication References - The use of modern communication references such as emojis can help keep advertising fresh and relevant to younger audiences.
3. Visual Marketing - Visual marketing tactics like the use of emojis can help capture consumer attention and make ads more memorable.
Industry Implications
1. Entertainment - Opportunities to utilize visual marketing tactics like emojis in movie and TV show promotions.
2. Technology - The use of emojis in advertising campaigns is closely tied to modern technological advancements in communication.
3. Marketing and Advertising - Incorporating emojis and other modern communication references into advertisements can help brands stand out in a crowded advertising landscape.
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