Target Launched a LGBT Commercial to Celebrate World Pride Month
References: corporate.target & adweek
Target has created a beautiful LGBT commercial to celebrate World Pride Month 2015. The LGBT commercial showcases the essence of Word Pride Month through a sequence of clips that celebrate love and acceptance. The voice over in the commercial expresses the importance of accepting ourselves as well as everyone else around us.
Target has created a hashtag to coincide with it support of World Pride Month which is '#TakePride.' The commercial also uses the phrase "We're not born with pride. We take pride. Pride in celebrating who we were born to be" as its slogan.
The clips feature relationships and events surrounding the LGBT community. The commercial is essentially a journey of acceptance that everyone is encouraged to participate in.
Target has created a hashtag to coincide with it support of World Pride Month which is '#TakePride.' The commercial also uses the phrase "We're not born with pride. We take pride. Pride in celebrating who we were born to be" as its slogan.
The clips feature relationships and events surrounding the LGBT community. The commercial is essentially a journey of acceptance that everyone is encouraged to participate in.
Trend Themes
1. LGBT Commercial - The trend of creating LGBT commercials to celebrate inclusivity and diversity presents opportunities to tap into the growing market and connect with a socially conscious consumer base.
2. World Pride Month - The trend of celebrating World Pride Month through promotional videos provides opportunities to showcase brand values aligned with diversity, inclusion, and acceptance.
3. #takepride Hashtag - The trend of incorporating branded hashtags like #TakePride in promotional campaigns allows companies to engage with a broader audience, spark conversations, and amplify their message.
Industry Implications
1. Retail - The retail industry can tap into the LGBT market by creating inclusive advertising campaigns and offering diverse product lines to cater to the needs and preferences of this consumer segment.
2. Marketing and Advertising - The marketing and advertising industry can embrace the trend of creating LGBT commercials and develop inclusive campaigns that resonate with diverse audiences, positioning themselves as socially aware and progressive.
3. Social Media - The social media industry can leverage the use of branded hashtags like #TakePride to encourage user-generated content, foster engagement, and promote inclusivity while amplifying brand awareness.
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