The LG 'So Real, It's Scary' Campaign Involves a Deathly Illusion
Meghan Young — October 25, 2012 — Marketing
References: lg & mymodernmet
The LG 'So Real, It's Scary' campaign involves a clever prank that will surely turn a few elevator riders' hair grey. As though inspired by the work of artist Andrew Walker, who turned an elevator ride at the Southside Shopping Centre in London into a terrifying experience, this public stunt revolves around a floor made out of the electronic company's new IPS computer monitors.
Essentially, the monitors give the realistic illusion that people were about to plummet to their untimely death because the floor tiles appear to fall away as soon as the lights flicker. Hence the tag line in the LG 'So Real, It's Scary' campaign. A scary sight, to say the least, this would be the perfect April Fool's Day prank.
Essentially, the monitors give the realistic illusion that people were about to plummet to their untimely death because the floor tiles appear to fall away as soon as the lights flicker. Hence the tag line in the LG 'So Real, It's Scary' campaign. A scary sight, to say the least, this would be the perfect April Fool's Day prank.
Trend Themes
1. Realistic Prank Campaigns - Disruptive innovation opportunity: Create immersive and terrifying experiences through clever pranks using cutting-edge technology.
2. Visual Illusions in Marketing - Disruptive innovation opportunity: Incorporate realistic visual illusions in marketing campaigns to capture attention and create memorable experiences.
3. Interactive Advertising Stunts - Disruptive innovation opportunity: Design interactive and immersive advertising stunts to engage and surprise the audience.
Industry Implications
1. Consumer Electronics - Disruptive innovation opportunity: Integrate advanced display technologies into consumer electronics to enhance user experiences and create impactful marketing campaigns.
2. Marketing and Advertising - Disruptive innovation opportunity: Explore creative and unconventional approaches to marketing and advertising, leveraging immersive experiences and visual illusions.
3. Entertainment and Events - Disruptive innovation opportunity: Transform entertainment and events by incorporating interactive and engaging elements that surprise and captivate audiences.
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