The LG No Clothesline Campaign Gives Laundry Day a Whole New Look
Leslie Chen — April 25, 2013 — Marketing
References: revolutionbra.br & adsoftheworld
The new LG No Clothesline print ads are a hilarious way to get customers to ditch their old school way of doing laundry and invest in a new washer.
Consisting of two different ads, the campaign was created by Revolution Brasil and features a man and a woman in their most embarrassing ensembles while hanging from a clothesline. The woman is dressed in a full leopard print suit while the man is in a similarly comical elephant get-up. Done in a simple cartoon style that appeals to kids and adults alike, the ads have the ability to connect to a wide demographic.
For a quick laugh that could lead to a new purchase, the LG No Clothesline campaign may make you blush with a reminder of what interesting outfits are hiding in your laundry basket.
Consisting of two different ads, the campaign was created by Revolution Brasil and features a man and a woman in their most embarrassing ensembles while hanging from a clothesline. The woman is dressed in a full leopard print suit while the man is in a similarly comical elephant get-up. Done in a simple cartoon style that appeals to kids and adults alike, the ads have the ability to connect to a wide demographic.
For a quick laugh that could lead to a new purchase, the LG No Clothesline campaign may make you blush with a reminder of what interesting outfits are hiding in your laundry basket.
Trend Themes
1. Print Advertising - Disruptive innovation opportunity: Develop creative and humorous print ads to engage customers and promote new products or services.
2. Laundry Technology - Disruptive innovation opportunity: Explore advanced laundry technologies to revolutionize the way people do their laundry, such as smart washers or automated folding machines.
3. Cartoon Marketing - Disruptive innovation opportunity: Utilize cartoon-style marketing campaigns to appeal to a wide demographic and create memorable brand experiences.
Industry Implications
1. Home Appliance - Disruptive innovation opportunity: Develop innovative laundry appliances with unique features or designs to capture customers' attention and enhance their laundry experience.
2. Advertising and Marketing - Disruptive innovation opportunity: Integrate humor and creativity into advertising campaigns to drive customer engagement and brand recognition.
3. Clothing and Fashion - Disruptive innovation opportunity: Collaborate with fashion brands to design clothing with quick-dry or self-cleaning properties, eliminating the need for traditional laundry methods.
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