This Site Advertises the LG Friends with Quirky Games
Laura McQuarrie — April 20, 2016 — Tech
References: lg & adsoftheworld
LG 'Friends' is the name of the new plug-and-play accessories collection for the LG's G5 phone. These smartphone add-ons can now be purchased online from LG G5’s Friends Marketplace.
In order to promote this new accessory line and show that life is more fun with Friends, LG created a quirky website to go along with these accessories. The site features a split-screen interface where a user picks a phone from one side and a toy on the other. Once a pair has been decided on, site visitors are able to launch a number of in-browser games inspired by the matches.
This offbeat LG website is highly shareable and offers a lighthearted take on memes that will appeal to young audiences who want to be entertained.
In order to promote this new accessory line and show that life is more fun with Friends, LG created a quirky website to go along with these accessories. The site features a split-screen interface where a user picks a phone from one side and a toy on the other. Once a pair has been decided on, site visitors are able to launch a number of in-browser games inspired by the matches.
This offbeat LG website is highly shareable and offers a lighthearted take on memes that will appeal to young audiences who want to be entertained.
Trend Themes
1. Plug-and-play Accessories - Opportunity for creating innovative smartphone add-ons that enhance user experience and convenience.
2. Quirky Websites - Opportunity for creating unique and interactive websites that engage users and promote products.
3. In-browser Games - Opportunity for developing fun and immersive games that can be played directly in a web browser.
Industry Implications
1. Mobile Accessories - Disruptive innovation opportunity to create a new market for plug-and-play smartphone accessories.
2. Marketing and Advertising - Disruptive innovation opportunity to explore creative and unconventional ways to promote products.
3. Gaming - Disruptive innovation opportunity to develop new gaming experiences that can be accessed and enjoyed online.
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