This LG Fridge Sends Out a Tweet Whenever It is Opened
Laura McQuarrie — April 12, 2014 — Art & Design
References: lg & wearesocialmedia.gr
LG wanted to get people talking about its new door-in-door LG fridge and getting something online is one of the best ways to do this, however as LG notes, there aren't a lot of compelling conversations on the Internet about refrigerators.
So to generate some buzz, LG set up a fridge with a video camera inside of it and gave the fridge the ability to send out a tweet each time it was opened. To add some excitement, the LG fridge was delivered to the production company that belongs to Swedish comedian Peter Settman and throughout the day, the fridge was opened by celebrities who stopped by.
In December, LG sent the fridge to Santa's house at the North Pole, where people on Twitter could request fun things for Santa to do whenever he went to grab a snack from the tweeting fridge.
So to generate some buzz, LG set up a fridge with a video camera inside of it and gave the fridge the ability to send out a tweet each time it was opened. To add some excitement, the LG fridge was delivered to the production company that belongs to Swedish comedian Peter Settman and throughout the day, the fridge was opened by celebrities who stopped by.
In December, LG sent the fridge to Santa's house at the North Pole, where people on Twitter could request fun things for Santa to do whenever he went to grab a snack from the tweeting fridge.
Trend Themes
1. Connected Appliances - The trend of connected appliances presents opportunities for companies to create innovative products that offer unique features, such as tweeting fridges.
2. Social Media Integration - The integration of social media platforms with everyday devices like refrigerators opens up possibilities for new marketing strategies and interactive experiences.
3. Internet of Things (iot) - The IoT trend allows for the development of smart appliances that can communicate and share information, enabling unique functionalities like tweeting fridges.
Industry Implications
1. Appliance Manufacturing - Appliance manufacturers have the opportunity to capitalize on the trend of connected appliances and create innovative products that redefine the market.
2. Media and Advertising - The integration of social media into everyday devices opens doors for media and advertising companies to create engaging campaigns and interactive experiences.
3. Internet of Things (iot) Solutions - Companies specializing in IoT solutions can develop and offer advanced technologies that enable appliances to connect to the internet, facilitating features like tweeting fridges.
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