Over the Top Viral Marking is Mocked in This LG Commercial
Ashley Noelle Lesiak — December 22, 2013 — Marketing
References: youtube & fastcocreate
This LG commercial makes a joke about its own and other company's over use of viral marketing. Over the years, LG has put out a number of viral videos to demonstrate the effectiveness of their product. Two more recent ones were when they rigged an elevator to make it look like the floor was falling and when they made Israeli fathers believe their babies where giving them the finger. The reactions of the people in those situations was then filmed.
Other companies have also tried this method of advertisement, and it seems people are starting to get sick of it. In this LG commercial, the company mocks those over the top stunt videos that they themselves make.
The video starts out showing the setup. An over-stressed director tries to see if men can multitask by having a gamer playing a console while scary things pop out to get him. Nothing ends up working and the stunt ends up going awry.
Other companies have also tried this method of advertisement, and it seems people are starting to get sick of it. In this LG commercial, the company mocks those over the top stunt videos that they themselves make.
The video starts out showing the setup. An over-stressed director tries to see if men can multitask by having a gamer playing a console while scary things pop out to get him. Nothing ends up working and the stunt ends up going awry.
Trend Themes
1. Anti-viral Marketing - The trend of anti-viral marketing involves creating humorous content that mocks over-the-top viral campaigns and could provide opportunities for companies to create unique and memorable ads.
2. Authentic Advertising - The trend of authentic advertising involves creating relatable content that showcases a brand's values and could provide companies with a way to connect with audiences on a personal level.
3. User-generated Content - The trend of user-generated content involves encouraging customers to create their own content related to a brand and could provide companies with a cost-effective way to generate engaging ads.
Industry Implications
1. Marketing - Marketing professionals can leverage the trend of anti-viral marketing to create authentic and humorous content that resonates with audiences and boosts brand awareness.
2. Entertainment - Entertainment companies can benefit from the trend of user-generated content by encouraging fans to create their own videos and other content related to their shows or movies.
3. Consumer Electronics - Consumer electronics companies can capitalize on the trend of authentic advertising by creating content that showcases the features and benefits of their products while also connecting with consumers on an emotional level.
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