Levi's Use Your Voice Campaign Was Created with Rock the Vote
Ellen Smith — September 26, 2018 — Marketing
References: levi & adsoftheworld
Brands aligning with political movements is nothing new, and Levi's 'Use Your Voice' campaign is using its platform to encourage people to vote in a manner that's more direct than most.
The ad features a variety of men and women from all walks of life heading to the voting polls. The 30-second spot is set to the tune of Aretha Franklin's 'THINK' to further the message of political participation and personal responsibility. The ad spot supports Levi's overarching campaign, which was created in collaboration with Rock the Vote -- a non-profit dedicated to encouraging young people to vote and use their voice. To celebrate the partnership, the two brands collaborated on a stylish T-Shirt that simply reads "Vote" across the chest.
The entire campaign boasts the tagline "voting looks good on everyone."
The ad features a variety of men and women from all walks of life heading to the voting polls. The 30-second spot is set to the tune of Aretha Franklin's 'THINK' to further the message of political participation and personal responsibility. The ad spot supports Levi's overarching campaign, which was created in collaboration with Rock the Vote -- a non-profit dedicated to encouraging young people to vote and use their voice. To celebrate the partnership, the two brands collaborated on a stylish T-Shirt that simply reads "Vote" across the chest.
The entire campaign boasts the tagline "voting looks good on everyone."
Trend Themes
1. Political Brand Alignments - Brands are aligning with political movements to encourage social participation and responsibility.
2. Youth Voter Engagement - Campaigns are targeting young people to motivate them to vote and use their voice.
3. Fashion Activism - Fashion brands are incorporating political messages in their designs to promote social causes.
Industry Implications
1. Apparel - The apparel industry can explore collaborations with political organizations to promote civic engagement through fashion.
2. Advertising - The advertising industry can create impactful campaigns that highlight the importance of voting and social responsibility.
3. Non-profit Organizations - Non-profit organizations dedicated to youth empowerment and political participation can partner with brands to reach a wider audience and drive action.
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