LEVIA Strawberry Creamsicle Offers Energy for Work or Play
Michael Hemsworth — August 16, 2022 — Marketing
References: levia.buzz & preparedfoods
The LEVIA Strawberry Creamsicle is the latest seasonal flavor of the brand's signature seltzer for consumers to enjoy when seeking out a tasty way to boost their mood. The drink is infused with sativa cannabis for a total of 5mg per 12-ounce can, which is reported to provide a boost to energy levels to make it great for those looking to get work done or maximize their free time. The limited-run drink is inspired by the classic frozen treat flavor to provide consumers with a sweet yet nostalgic option perfect for time off.
Co-Founder Troy Brosnan commented on the new LEVIA Strawberry Creamsicle saying, "In Massachusetts, we really try to hold onto summer as long as possible, and so do our customers. With our newly launched Strawberry Creamsicle, folks can sip on something fruity and refreshing while exploring the outdoors this fall. LEVIA’s great taste and familiar form factor make it a great choice for fall activities.”
Image Credit: Craig Capello Photography
Co-Founder Troy Brosnan commented on the new LEVIA Strawberry Creamsicle saying, "In Massachusetts, we really try to hold onto summer as long as possible, and so do our customers. With our newly launched Strawberry Creamsicle, folks can sip on something fruity and refreshing while exploring the outdoors this fall. LEVIA’s great taste and familiar form factor make it a great choice for fall activities.”
Image Credit: Craig Capello Photography
Trend Themes
1. Cannabis-infused Beverages - Opportunities for innovators to create new, tastier and healthier cannabis-infused drinks with varying THC/CBD levels.
2. Seasonal Flavors - Creating limited-run seasonal flavors of cannabis-infused drinks to cater to consumers' nostalgic and changing preferences throughout the year.
3. Functional Beverages - Opportunities to develop cannabis-infused beverages designed for specific purposes, such as providing energy or aiding in relaxation.
Industry Implications
1. Cannabis Industry - The cannabis industry can capitalize on increasing demand for cannabis-infused products beyond traditional edibles.
2. Beverage Industry - Opportunities for the beverage industry to venture into the emerging cannabis-infused beverage market.
3. Food and Beverage Retail Industry - Development of cannabis-infused drinks as a new category of products for food and beverage retailers to offer, potentially expanding their customer base.
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