The Levi's 'Little Monsters' Campaign Shows Insect Children
Armida Ascano — October 1, 2010 — Marketing
References: us.levi & adsoftheworld
The Levi's 'Little Monsters' is a full print campaign promoting Levi's brand of kid's wear. The campaign shows children using a mirror to make themselves look like insect/human mutants.
With the tagline, "For little monsters with big imaginations," the Levi's 'Little Monsters' campaign is a complete home run. The images are eye-catching and very well laid out, with copy that suits the concept to a T.
All else aside, the campaign is also great fun to look at and absolutely adorable.
With the tagline, "For little monsters with big imaginations," the Levi's 'Little Monsters' campaign is a complete home run. The images are eye-catching and very well laid out, with copy that suits the concept to a T.
All else aside, the campaign is also great fun to look at and absolutely adorable.
Trend Themes
1. Print Campaigns for Kids - Opportunity for brands to create visually captivating print campaigns targeted towards children.
2. Imagination-driven Marketing - Brands can leverage the power of imagination in their advertising campaigns to engage with their target audience.
3. Adorable Advertising - Creating adorable and visually appealing advertising campaigns can attract attention and leave a lasting impression on consumers.
Industry Implications
1. Children's Clothing - Opportunity for children's clothing brands to design and promote their products through innovative and visually appealing campaigns.
2. Advertising - Advertising agencies can explore creative and imaginative concepts in their campaigns to differentiate themselves in the market.
3. Branding - Brands can enhance their brand identity and increase brand recall by creating adorable and unique advertising campaigns.
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