The Spring/Summer 2010 Levi's and House of Holland Collection
Marissa Liu — January 29, 2010 — Fashion
References: highsnobiety
Levi’s and House of Holland are working together once more, this time on a denim range for Spring/Summer 2010. The men’s and women’s collection will feature eight washed denim pieces.
There is a men’s jean jacket and pants that feature black denim straps with gold locks. The Levi’s x House of Holland collaboration also features its own logo, the classic Levi’s logo inhabiting a purple house. The range will be available in Europe starting in February.
There is a men’s jean jacket and pants that feature black denim straps with gold locks. The Levi’s x House of Holland collaboration also features its own logo, the classic Levi’s logo inhabiting a purple house. The range will be available in Europe starting in February.
Trend Themes
1. Denim Collaborations - Collaborations between fashion brands and denim companies create a trend in creating unique denim pieces with added features such as locks or straps.
2. Embellished Denim - Designers experiment with denim by adding unique, standout features such as straps or logos to create a trend in statement-making denim pieces.
3. Gender Neutral Denim - Denim companies create gender-neutral collections in response to a growing trend of consumers rejecting traditional gender norms in fashion.
Industry Implications
1. Fashion - Fashion companies have the opportunity to collaborate with well-known denim brands to create unique denim pieces with upgraded features that can appeal to consumers looking for statement-making clothes.
2. Retail - Retail companies have the opportunity to stock up on popular and unique denim pieces that consumers are looking for, through collaborations between fashion brands and denim companies.
3. Textiles - Textile companies have the opportunity to create unique denim fabrics with features such as straps or locks to meet the growing demand for statement-making denim pieces.
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