Levi Roots Expands Its Soft Drink Series with a Tropical Flavor
Grace Mahas — March 17, 2020 — Lifestyle
References: leviroots & talkingretail
Levi Roots, the fan-favorite, reggae-inspired food and beverage company, recently expanded its soft drink range with the introduction of a new tropical flavor. The new 'Tropical Punch' variant is set to hit stores in April, prices at £1 per 500 ml bottle. The brand describes the Tropical Punch flavor as "the perfect summer soft drink" with a sweet flavor profile with balanced notes of pineapple and mango.
Sally Forbes, brand manager at Levi Roots, noted: “Sales are up 3% year on year with the brand consistently adding value to the category. We’re confident that with Tropical Punch, we’re bringing something fresh and new to our key target audience of 16- to 35-year olds that will drive growth for independent retailers.”
Sally Forbes, brand manager at Levi Roots, noted: “Sales are up 3% year on year with the brand consistently adding value to the category. We’re confident that with Tropical Punch, we’re bringing something fresh and new to our key target audience of 16- to 35-year olds that will drive growth for independent retailers.”
Trend Themes
1. Reggae-inspired Soft Drinks - Opportunity for beverage companies to explore unique and unconventional flavors inspired by different cultures and music genres.
2. Summer-themed Beverages - Opportunity for seasonal beverage lines that cater to consumers' desire for refreshing drinks to beat the summer heat.
3. Affordable Premium Soft Drinks - Opportunity for beverage companies to offer high-quality, premium soft drinks at a reasonable price point to appeal to young, budget-conscious consumers.
Industry Implications
1. Beverage Industry - Beverage companies can innovate by bringing unique, refreshing, and pocket-friendly options to the market.
2. Retail Industry - Independent retailers can capitalize on the demand for seasonal beverages and offer a broad range of international and unconventional soft drinks to attract young consumers.
3. Marketing Industry - An opportunity for marketing or advertising firms to explore creative campaigns that promote cultural and musical influences in new beverage products.
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