This App Matches Users with the Same Level of Desirability
Katherine Pendrill — October 29, 2015 — Tech
'Provoq' is a new dating app that matches users based on their level of desirability. While there is no shortage of dating apps available to consumers, many involve the same process of wading through an endless pool of potential partners. This matchmaking app does the work for you by finding your perfect match.
Instead of swiping left and right on potential matches, Provoq takes a different approach. The app ranks each user based on their desirability and then finds users who share a similar rank. The app allows users to anonymously choose between two different users each time. For those who think they deserve a better match, the app has an additional feature that allows users to boost their rank. The idea behind the system is to help users narrow down their choices by matching them with those who share a similar level of desirability.
While the app has yet to officially launch, the waiting list is available through the iOS App Store.
Instead of swiping left and right on potential matches, Provoq takes a different approach. The app ranks each user based on their desirability and then finds users who share a similar rank. The app allows users to anonymously choose between two different users each time. For those who think they deserve a better match, the app has an additional feature that allows users to boost their rank. The idea behind the system is to help users narrow down their choices by matching them with those who share a similar level of desirability.
While the app has yet to officially launch, the waiting list is available through the iOS App Store.
Trend Themes
1. Rank-based Matchmaking - There is an opportunity to create more personalized matchmaking platforms that use rank-based systems to match users with more compatible partners.
2. Anonymous Ranking System - Developing new dating apps that offer a more anonymous ranking system could help to reduce the fear of rejection and increase user engagement.
3. Boosting Desirability - There is an opportunity to create features that allow users to boost their rank on dating apps and increase their chances of finding a more desirable match.
Industry Implications
1. Online Dating - Rank-based matchmaking apps could disrupt the online dating industry by offering a more personalized and efficient matchmaking experience.
2. Social Media - Social media platforms could integrate rank-based matchmaking to offer a new way for users to connect with others based on shared interests and compatibility.
3. Marketing and Advertising - Marketing and advertising industries could use anonymous ranking systems to better understand target audiences and deliver more personalized and relevant content.
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