Letter, Letter, Letter Imaginatively Builds the Alphabet
Amelia Roblin — October 10, 2011 — Art & Design
References: behance.net & behance.net
Typography is an essential study for graphic designers which demonstrates limitless potential for imaginative illustration. Letter, Letter, Letter is a project put together by Jing Zhang, in which individual characters are literally constructed from the building blocks of shape and color.
The collection of symbols does not include every letter of the alphabet, perhaps because the creator found the assignment to be as demanding as assembling architectural models. Each image presents a unique scene of three dimensionally rendered characters composing everything from walls and scaffolding to staircases and conveyor belts. Modern houses, whimsical factories and LEGO towers are molded into the forms of capital vowels and consonants. Tiny people interact with their ABC building sites, bringing a lighthearted charm to the challenging Letter, Letter, Letter project.
The collection of symbols does not include every letter of the alphabet, perhaps because the creator found the assignment to be as demanding as assembling architectural models. Each image presents a unique scene of three dimensionally rendered characters composing everything from walls and scaffolding to staircases and conveyor belts. Modern houses, whimsical factories and LEGO towers are molded into the forms of capital vowels and consonants. Tiny people interact with their ABC building sites, bringing a lighthearted charm to the challenging Letter, Letter, Letter project.
Trend Themes
1. 3D Typography - There is an opportunity to disrupt traditional 2D typography methods with more imaginative and interactive 3D typography designs.
2. Visual Storytelling - Employing characters and symbols to convey playful narratives in design projects can attract younger and diverse audiences.
3. Construction-based Illustration - Creators can disrupt traditional illustration methods by incorporating tangible elements of construction and architecture in their designs.
Industry Implications
1. Graphic Design - 3D typography and construction-based illustration can be a differentiating factor for graphic designers to offer unique services to their clients.
2. Architecture and Construction - Using construction elements in design can attract younger audiences and enhance visual storytelling for architecture and construction firms' promotional materials.
3. Marketing and Advertising - Incorporating playful characters and visual storytelling through 3D typography and construction-based illustration can enhance branding and advertising strategies for companies targeting younger and diverse audiences.
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