The LeTone Bandages Shark Campaign Gets Serious About Scratches
Amelia Roblin — May 14, 2011 — Pop Culture
References: jungle8 & adsoftheworld
Society understands these large predatory fish with violent behavior, so it's comical to see their treatment in this LeTone Bandages Shark campaign. The print advertises this brand's heardwearing single packaged dressing, placing it on a feared oceanic creature that would undoubtedly receive serious lacerations on a semi-regular basis.
Perhaps this great white has just withdrawn from a confrontation with another of his kind, or perhaps some feisty prey was able to inflict an injury. Whatever the cause, the animal is quite pathetically sporting a beige band-aid across his gills, and the punchline behind this Brand 8 ad is the stick-on's ability to stay fixed even in the water. The LeTone Bandages Shark campaign succeeds at offering an unusual image, attracting inquisitive attention and delivering a non-threatening dose of humor.
Perhaps this great white has just withdrawn from a confrontation with another of his kind, or perhaps some feisty prey was able to inflict an injury. Whatever the cause, the animal is quite pathetically sporting a beige band-aid across his gills, and the punchline behind this Brand 8 ad is the stick-on's ability to stay fixed even in the water. The LeTone Bandages Shark campaign succeeds at offering an unusual image, attracting inquisitive attention and delivering a non-threatening dose of humor.
Trend Themes
1. Humorous Advertising Campaigns - Disruptive innovation opportunity: Explore unconventional and humorous advertising approaches to attract inquisitive attention.
2. Branding with Unconventional Imagery - Disruptive innovation opportunity: Utilize unexpected imagery in branding to create a memorable impact.
3. Product Placement in Unconventional Settings - Disruptive innovation opportunity: Experiment with product placement in unexpected contexts to generate curiosity and intrigue.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Reinvent traditional advertising strategies to captivate audience attention.
2. Branding - Disruptive innovation opportunity: Challenge conventional branding practices by using unconventional imagery.
3. Consumer Goods - Disruptive innovation opportunity: Apply product placement strategies in unconventional settings to enhance brand perception and engagement.
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