The LesserEvil PeaNOTS Have Organic Pea Protein
Michael Hemsworth — September 22, 2021 — Marketing
References: lesserevil & preparedfoods
The LesserEvil PeaNOTS are a new offering from the brand that will provide consumers with an alternative option to enjoy when seeking out a satisfying snack that is also easily digestible.
The snack is made with organic pea protein that gives each serving of it between nine and 10-grams of easily digestible, clean protein. The use of peas in the recipe also helps to enhance the eco-friendly nature of the snack thanks to the seven-times less water per gram of protein that's needed to grow it when compared to regular nuts.
The LesserEvil PeaNOTS come in two flavor options to choose from including Vegan Ranch and Himalayan Pink Salt, which are both available exclusively on Thrive Market with a wider launch coming next year.
The snack is made with organic pea protein that gives each serving of it between nine and 10-grams of easily digestible, clean protein. The use of peas in the recipe also helps to enhance the eco-friendly nature of the snack thanks to the seven-times less water per gram of protein that's needed to grow it when compared to regular nuts.
The LesserEvil PeaNOTS come in two flavor options to choose from including Vegan Ranch and Himalayan Pink Salt, which are both available exclusively on Thrive Market with a wider launch coming next year.
Trend Themes
1. Pea-based Snacks - Disruptive innovation opportunity: Companies can explore developing alternative snacks using organic pea protein as a sustainable and easily digestible ingredient.
2. Eco-friendly Snacking - Disruptive innovation opportunity: Businesses can create snacks that are eco-friendly by using ingredients that require less water and energy to grow and produce.
3. Clean Protein Consumption - Disruptive innovation opportunity: Companies can create snacks that offer easily digestible, clean protein to appeal to consumers who prioritize health and wellness.
Industry Implications
1. Snack Food - Disruptive innovation opportunity: Companies in the snack food industry can experiment with pea protein to create tasty and sustainable snacks for health-conscious consumers.
2. Food Production - Disruptive innovation opportunity: Food production companies can explore the use of eco-friendly ingredients to reduce their carbon footprint and appeal to conscientious consumers.
3. Health and Wellness - Disruptive innovation opportunity: Companies in the health and wellness industry can create new products that use organic pea protein as a sustainable and easily digestible source of clean protein.
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