The Leica Uniform Experiment D-Lux 5 is Perfect for Stylish Shutterbugs
Michael Hines — May 3, 2011 — Tech
References: uniformexperiment.jp & highsnobiety
Japanese clothing brand Uniform Experiment is getting together with luxury camera maker Leica to create a limited edition camera that is sure to please both fashionistas and shutterbugs alike. The Leica Uniform Experiment D-Lux 5 is the result of this holy union.
The Leica Uniform Experiment D-Lux 5 has simple styling that's characteristic of Leicas past. The Uniform Experiment logo can be seen in the lower right hand corner of the camera's face and the company's name is printed above the LCD panel. As far as collaborations go, this one is definitely winning. I especially like how Uniform Experiment didn't slather their logo all over the camera. All praise aside, I do have a two knocks against this camera. The first is that only 200 are being made, and the second is that it is only available in Japan.
The Leica Uniform Experiment D-Lux 5 has simple styling that's characteristic of Leicas past. The Uniform Experiment logo can be seen in the lower right hand corner of the camera's face and the company's name is printed above the LCD panel. As far as collaborations go, this one is definitely winning. I especially like how Uniform Experiment didn't slather their logo all over the camera. All praise aside, I do have a two knocks against this camera. The first is that only 200 are being made, and the second is that it is only available in Japan.
Trend Themes
1. Limited Edition Collaborations - More brands should consider collaborating to create limited edition products with unique designs that appeal to both fashion and photography enthusiasts.
2. Luxury Fashion Technology - Fashion brands should look into creating high-tech products with luxury design that cater to the needs and preferences of their target market.
3. Minimalist Styling - With the popularity of minimalism in design, more companies should follow the example of Leica Uniform Experiment by creating products with simple and elegant styling that cater to consumers' aesthetic preferences.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can explore collaborations with technology companies to create products that are both aesthetically pleasing and highly functional.
2. Photography - Photography companies can consider partnering with fashion brands to create limited edition products with unique designs that appeal to photography enthusiasts and fashionistas alike.
3. Consumer Electronics - Consumer electronics companies can incorporate high-end design elements into their products to target consumers who prioritize aesthetics along with functionality.
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