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Mini Action Movies

Clean the Sky - Positive Eco Trends & Breakthroughs

'LEGO Street Shootout' Excites with Guns, Explosions and Toys

— July 9, 2010 — Pop Culture
A good action film is always exciting, but the 'LEGO Street Shootout' brings one more element: toys.

This video turns your childhood playthings into badass fighters. The animation and production is incredible, and their movements are believable -- well, as believable as a LEGO getting shot can be. The 'LEGO Street Shootout' will give you that little bit of adventure you need to get through the day, even if you are not the one dodging bullets.
Trend Themes
1. Toy-based Action Films - The success of the LEGO Street Shootout video highlights a growing demand for action films that feature toys as central characters.
2. Realistic Animation Production - The use of realistic animation in the LEGO Street Shootout video suggests an opportunity for animation studios to produce similar content for both toy and non-toy based films.
3. Nostalgia Marketing - The popularity of the LEGO Street Shootout video demonstrates an opportunity for companies to use nostalgia marketing to capture the attention of consumers.
Industry Implications
1. Film Production - The increasing popularity of toy-based action films suggests an opportunity for film production companies to capitalize on this trend and develop more content.
2. Toy Manufacturing - Advancements in animation technology and growing demand for toy-based films create an opportunity for toy manufacturers to produce action figures and merchandise inspired by these films.
3. Marketing Advertising - Companies can take advantage of the nostalgia marketing trend in order to promote their brands and engage consumers through the use of childhood memories and popular culture references.
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