LEGO Turns Its Headquarters into a Small Building Block City
Mishal Omar — July 8, 2016 — Art & Design
References: cfmoller & fastcodesign
The LEGO headquarters in Billund, Denmark will be expanding and will unsurprisingly be inspired by the popular toy.
The expansion will include the building of a large 560,000 square foot building that will have a "long term stay facility for traveling employees" and a large atrium to provide more space for the company's local employees. Designed by architecture firm 'CF Moller,' this building will follow modern Scandinavian design but will also feature LEGO-inspired accents. The space will be larger and more inclusive of face-to-face collaboration away from office desks. The office expansion will follow a yellow theme and will feature LEGO figurines dispersed throughout.
By incorporating design elements of the company's signature toy, the new LEGO headquarters will emphasize creativity while still maintaining a professional space.
The expansion will include the building of a large 560,000 square foot building that will have a "long term stay facility for traveling employees" and a large atrium to provide more space for the company's local employees. Designed by architecture firm 'CF Moller,' this building will follow modern Scandinavian design but will also feature LEGO-inspired accents. The space will be larger and more inclusive of face-to-face collaboration away from office desks. The office expansion will follow a yellow theme and will feature LEGO figurines dispersed throughout.
By incorporating design elements of the company's signature toy, the new LEGO headquarters will emphasize creativity while still maintaining a professional space.
Trend Themes
1. Lego-inspired Office Design - This trend highlights the opportunity for companies to explore non-traditional office design that can inspire creativity and collaboration among employees.
2. Long-term Stay Facilities for Employees - This trend emphasizes the potential for employers to attract and retain top talent by providing comfortable and convenient long-term accommodations for traveling employees.
3. Incorporating Brand Identity in Architecture - This trend showcases how companies can use their brand identity to create unique and recognizable architecture that reflects their overall mission and culture.
Industry Implications
1. Architecture - This industry can capitalize on the trend of incorporating unique brand identity elements in building design to create memorable and innovative spaces for businesses.
2. Corporate Real Estate - This industry can utilize the trend of creating long-term stay facilities for traveling employees to attract and retain high-performing employees and improve overall job satisfaction.
3. Toy Manufacturing - This industry can leverage the trend of using design elements from their own products to create unique and playful office environments that encourage creativity and boost employee morale.
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