Left March by Yakovlev Andrey Brings Modern Art to Life
Meghan Young — January 11, 2016 — Fashion
References: etage.kz & behance.net
The Left March photoshoot is inspired by a slew of modern paintings, bringing them to life in a way that modernizes them even more. Created for ETAGE magazine, a source for reflections on arts, culture, design, science and architecture around the world, this spin will speak to many different generations. Yet there is something youthful about them as well, which will help introduce a whole new side of art and culture to younger generations.
Shot by Yakovlev Andrey and art directed by Lili Aleeva, the Left March editorial stars models Ri-Javi, Masha Sher and Risha. From Frida to The Girl with a Pearl Earring, the characters and looks were perfected by makeup artist Elena Matveeva and stylist Gala Borzova. Of course, the set design is just as impressive.
Shot by Yakovlev Andrey and art directed by Lili Aleeva, the Left March editorial stars models Ri-Javi, Masha Sher and Risha. From Frida to The Girl with a Pearl Earring, the characters and looks were perfected by makeup artist Elena Matveeva and stylist Gala Borzova. Of course, the set design is just as impressive.
Trend Themes
1. Painting-inspired Fashion - Opportunity for fashion brands to incorporate elements from famous paintings into their designs, creating unique and visually stunning collections.
2. Artistic Editorial Photography - Potential for photographers to create editorial shoots that bring famous paintings to life, merging the worlds of art and fashion.
3. Intergenerational Art Appreciation - Chance to bridge the generation gap in art and culture by presenting iconic paintings in a modern and relatable way.
Industry Implications
1. Fashion - Fashion brands can leverage the trend of painting-inspired editorials to attract art enthusiasts and create innovative collaborations.
2. Photography - Photographers can explore the intersection of fashion and art by capturing editorial shoots inspired by famous paintings.
3. Art and Culture - Galleries and museums can utilize painting-inspired editorials to engage younger audiences and spark interest in classic artworks.
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