Left Field Cider Co. Positions Itself Towards a Male Demographic
Jamie Danielle Munro — August 30, 2014 — Lifestyle
References: packageinspiration & exhibitadesigngroup
Left Field Cider is a company based in British Columbia, Canada, which specializes in producing delicious apple cider. The team approached the branding company Exhibit A: Design Group to come up with an identity for the product.
Interestingly, both groups looked at the cider (as well as market research) and noticed a large untapped market for male drinkers in this arena. As such Exhibit A went with a more masculine look for the branding in order to appeal to this market. Many women drink cider, but it is often looked at as a "girly" drink, and therefore men tend to steer clear. However, with this new branding hopefully men will be given a little more leeway in terms of what is acceptable to drink, and what is deemed unworthy by peers.
Interestingly, both groups looked at the cider (as well as market research) and noticed a large untapped market for male drinkers in this arena. As such Exhibit A went with a more masculine look for the branding in order to appeal to this market. Many women drink cider, but it is often looked at as a "girly" drink, and therefore men tend to steer clear. However, with this new branding hopefully men will be given a little more leeway in terms of what is acceptable to drink, and what is deemed unworthy by peers.
Trend Themes
1. Masculine Branding - Branding traditionally gendered products for the opposite demographic.
2. Gender Neutral Marketing - Marketing products without focusing on stereotypical gender roles or expectations.
3. Targeted Product Development - Creating products with specific gender or demographic preferences in mind.
Industry Implications
1. Alcoholic Beverages - Developing brands and product lines that cater to different gender or demographic preferences.
2. Marketing and Advertising - Helping companies to create more inclusive and appealing brand identities that resonate with a wider range of audiences.
3. Consumer Research - Conducting market studies to uncover hidden demographic preferences and inform product development and branding decisions.
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