The LeBron James App Keeps You Up-to-Date on the Basketball Star
Megan Facciuolo — May 5, 2014 — Tech
References: play.google & complexmag
Today is your lucky day if you are an avid LeBron James fan and own a Samsung phone, because Samsung just launched a LeBron James app that is exclusive to the brand. The app, called 'LeBron,' will keep you up-to-date on LeBron news, videos, stats and play-by-play highlights. Not only that, it will deliver a behind-the-scenes look at his personal life and comes equipped with a LeBron James Radio, which only plays his favorite songs. Basically, the app is for those who love all things LeBron.
This isn't the only time the straight-shooter has collaborated with market giants; he recently created his own fizzy drink with Sprite, he has been involved in numerous shoe collaborations with Nike and he created his own timepiece. Watch out Wall Street, LeBron is taking over.
This isn't the only time the straight-shooter has collaborated with market giants; he recently created his own fizzy drink with Sprite, he has been involved in numerous shoe collaborations with Nike and he created his own timepiece. Watch out Wall Street, LeBron is taking over.
Trend Themes
1. Athlete-specific Apps - With the launch of the LeBron James app, there is a growing trend for athletes to create their own personalized apps.
2. Exclusive Brand Partnerships - LeBron James app is exclusive to Samsung, which highlights a trend of exclusive brand partnerships between athletes and tech companies.
3. Celebrity-branded Apps - The LeBron James app is part of a larger trend of celebrities branding their own mobile apps, creating a new channel for monetization and product marketing.
Industry Implications
1. Sports - Sports organizations can leverage athlete-specific apps to deliver personalized content and insights to fans.
2. Tech - Tech companies can capitalize on exclusive partnerships with athletes to drive brand awareness and increase user engagement.
3. Mobile App Development - There is a growing demand for mobile app developers to work with celebrities and athletes to create branded apps, providing opportunities for new revenue streams and creative innovation.
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