LearnVest Re-Branded to Offer Financial Advice to Millennials
Justin Lam — September 12, 2018 — Tech
References: learnvest & wealthmanagement
Originally launched as a financial budgeting website, LearnVest has finally come out of hibernation and has rebranded itself as a "free financial education" website. This relaunch continues the focus on millennials and college students and has replaced the site's online tools and financial planning offerings with a twice-weekly newsletter of articles. The articles offered by LearnVest ranged from basic financial planning advice to various aspects of budgeting for life.
Owned by Northwestern Mutual Life Insurance, LearnVest was ultimately rebranded and relaunched as a means of returning to the company's roots. The new LearnVest may not provide the direct tools for financial planning, but its collection of advice and articles is designed to educate and empower people who are at the start of their financial journey.”
Owned by Northwestern Mutual Life Insurance, LearnVest was ultimately rebranded and relaunched as a means of returning to the company's roots. The new LearnVest may not provide the direct tools for financial planning, but its collection of advice and articles is designed to educate and empower people who are at the start of their financial journey.”
Trend Themes
1. Financial Education Websites - Disruptive innovation opportunity: Develop a comprehensive financial education platform that offers a range of tools, resources, and personalized guidance for millennials and college students.
2. Personal Finance Newsletters - Disruptive innovation opportunity: Create a subscription-based newsletter service that delivers timely and relevant articles on personal finance topics to millennials, offering actionable advice and tips.
3. Empowering Financial Education - Disruptive innovation opportunity: Build an interactive online platform that combines financial education with gamification elements, empowering millennials to learn about personal finance in an engaging and immersive way.
Industry Implications
1. Fintech - Disruptive innovation opportunity: Develop innovative financial technology solutions that leverage artificial intelligence and machine learning to provide personalized financial guidance and advice.
2. Insurance - Disruptive innovation opportunity: Integrate financial education and advice services into insurance platforms to offer customers value-added resources and tools for managing their financial well-being.
3. Publishing - Disruptive innovation opportunity: Partner with financial experts and influencers to create digital platforms and publishing outlets that cater to millennials' need for practical financial advice and education.
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