The Conceptual Le Temps Chocolate is Hip and Colorful
Michael Hemsworth — March 25, 2018 — Marketing
References: meetapanesar & packagingoftheworld
The conceptual Le Temps Chocolate brand has been designed by Meeta Panesar as a new lineup of treats that are each characterized by a chromatic character that pertains to the cacao content and a period in the 20th century. This includes a top hatted man for the 0%, a flapper girl for the 24%, a sunglass-wearing woman for the 68%, a woman with flowing locks for the 76% and finally a hip 80s girl for the 87%. This creates a visual storyline for the brand that winks at the consumer with a branding approach that is charmingly witty.
The branding was explained by the designer who said, "Le Temps Chocolate celebrates the style and creativity of each decade with something that will never go out of style: delicious chocolate."
The branding was explained by the designer who said, "Le Temps Chocolate celebrates the style and creativity of each decade with something that will never go out of style: delicious chocolate."
Trend Themes
1. Century-inspired Branding - Opportunity for brands to incorporate historical elements into their visual storytelling and product lineup.
2. Chromatic Character - Potential for brands to use color-coded characters to represent different product variations or flavor profiles.
3. Witty Branding Approach - Possibility for brands to engage consumers with charming and clever messaging that adds an extra layer of enjoyment to their product experience.
Industry Implications
1. Confectionery - Confectionery brands can explore innovative ways to incorporate historical themes and humor into their packaging and brand identity.
2. Food and Beverage - Food and beverage companies can consider using visual storytelling techniques, such as chromatic characters, to enhance their product differentiation and appeal.
3. Packaging and Design - Opportunity for packaging and design agencies to offer creative concepts that combine historical references, color-coded characters, and witty messaging for brand differentiation.
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