Bulgari's Le Gemme Collection Features Bottles Inspired by Venice
Justin Lam — August 27, 2018 — Fashion
References: harrods & luxurylaunches
Inspired by the canals and historic streets of Venice, Bulgari's Le Gemme line is now featured in gorgeous Murano glass bottles. Launched as 2018's expression of this iconic fragrance line, the new Murano glass bottles exude a further sense of luxury tied to Le Gemme thanks to their jewel-like appearance. Each bottle is handcrafted from glass that is color-matched to reflect the composition of the perfume inside the bottle.
The Le Gemme collection is currently limited to six expressions, including Amarena, Calaluna, Lazulia, Noorah, Selima and Zahira. Each fragrance comes with its own personality and character and offer diverse aromas that will be instantly recognizable. The Murano glass perfumes will be limited to just 50 pieces and will be priced at around $2,500 per bottle.
Image Credit: Bulgari
The Le Gemme collection is currently limited to six expressions, including Amarena, Calaluna, Lazulia, Noorah, Selima and Zahira. Each fragrance comes with its own personality and character and offer diverse aromas that will be instantly recognizable. The Murano glass perfumes will be limited to just 50 pieces and will be priced at around $2,500 per bottle.
Image Credit: Bulgari
Trend Themes
1. Murano Glass-encased Fragrances - The use of Murano glass in fragrance packaging offers an opportunity to increase perceived luxury and differentiate products in the crowded fragrance market.
2. Handcrafted Luxury Packaging - Offering handcrafted, limited edition packaging can create an exclusive and premium experience for consumers, leading to increased brand loyalty and sales.
3. Color-matched Packaging - Matching the color of the glass packaging to the fragrance itself can create a cohesive and visually appealing product that stands out on shelves and online.
Industry Implications
1. Fragrance - The fragrance industry can take advantage of the trend towards using luxury packaging materials and handcrafted, limited edition products to increase sales and attract new customers.
2. Glassware - Glassware manufacturers can develop custom packaging solutions for high-end fragrance brands looking to differentiate themselves in the market.
3. Luxury Goods - Brands in the luxury goods space can explore using handcrafted, limited edition packaging made from premium materials to appeal to discerning consumers and increase brand equity.
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