The LC23 SS19 Collection is Adorned with Beloved Peanuts Characters
References: lc23.it & highsnobiety
Italian fashion label LC23 introduced its latest collection crafted for the Spring/Summer 2019 season. It is full of vibrant colors and takes on the theme of beloved Peanuts characters, as they are seen adorning all the pieces. The seasonal collection is comprised of items including knit sweaters, vests, short-sleeve button-ups, jumpsuits, long-sleeve button-ups, Hawaiian shirts, Tyvek jackets and shorts. Each piece is produced in Puglia, which is located in Southern Italy. Most of the pieces that have embroidered details are crafted by talented Italian artisans.
Some of the standout items in the range are the short-sleeve shirts decorated with comic strip designs throughout, as well as the captivating jumpsuit. The collection will be available early next year online at LC23.
Some of the standout items in the range are the short-sleeve shirts decorated with comic strip designs throughout, as well as the captivating jumpsuit. The collection will be available early next year online at LC23.
Trend Themes
1. Cartoon-themed Fashion - The market for fashion lines featuring beloved cartoon characters is growing, presenting an opportunity for designers to partner with popular brands and expand their consumer base.
2. Italian-made Clothing - The demand for high-quality, artisanal fashion pieces made in Italy is increasing, providing a chance for traditional Italian fashion houses to showcase their expertise and craftmanship to global consumers.
3. Sustainable Fashion Production - As consumers become more conscious of their environmental impact, designers using sustainable and eco-friendly materials and production methods can differentiate themselves in the market and appeal to environmentally-conscious consumers.
Industry Implications
1. Fashion - Fashion designers and retailers can capitalize on the growing demand for unique, themed clothing lines that cater to specific consumer interests, such as cartoon or pop culture themes.
2. Luxury Goods - High-end fashion brands can differentiate themselves by emphasizing their use of artisanal production methods and materials, especially if they are made in Italy, and by offering limited edition pieces that appeal to collectors and enthusiasts.
3. Sustainability - As concerns over environmental sustainability continue to grow, fashion brands can develop innovative production methods that incorporate eco-friendly materials and practices, to attract more conscious shoppers looking to minimize their environmental impact.
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