Lay-Z Santa Uses Beats to Promote the LG Optimus Phone
Katherinev123 — December 8, 2011 — Marketing
References: facebook & brandingmagazine
Lay-Z Santa is here and he wants you to choose the LG Optimus phone this holiday season.
Part of a large social campaign by LG Electronics, this video featuring the hip-hoppin' Kris Kringle presents all the merits of the LG Optimus -- "Optimus black crystal clear bright display and Optimus 3D aint no glasses needed" -- to a fun and catchy beat you can't help but nod your head to.
But Lay-Z Santa is only one part of LG Electronics' social campaign, which also includes daily quiz challenges that offer its Facebook fans a chance to win an LG Optimus 3D or LG Optimus Black. In addition, the brand's Facebook page lets you send Lay-Z Santa or your friends and family holiday e-greetings.
Part of a large social campaign by LG Electronics, this video featuring the hip-hoppin' Kris Kringle presents all the merits of the LG Optimus -- "Optimus black crystal clear bright display and Optimus 3D aint no glasses needed" -- to a fun and catchy beat you can't help but nod your head to.
But Lay-Z Santa is only one part of LG Electronics' social campaign, which also includes daily quiz challenges that offer its Facebook fans a chance to win an LG Optimus 3D or LG Optimus Black. In addition, the brand's Facebook page lets you send Lay-Z Santa or your friends and family holiday e-greetings.
Trend Themes
1. Social Media Marketing - Using social media platforms as a marketing tool to engage with customers and promote products or services.
2. Influencer Marketing - Collaborating with popular personalities or influencers to endorse and create content around a brand or product.
3. Interactive Advertising - Utilizing interactive elements in advertisements to capture the audience's attention and enhance brand engagement.
Industry Implications
1. Consumer Electronics - Capitalizing on the growing demand for innovative technological devices and gadgets.
2. Mobile Telecommunications - Providing mobile network services and devices to facilitate connectivity and communication.
3. Digital Advertising - Offering advertising solutions optimized for online platforms and targeted to specific demographics.
2.6
Score
Popularity
Activity
Freshness
