This Laverne Cox Nail Polish Collection Boasts Shimmery Metallics
Riley von Niessen — September 19, 2017 — Fashion
References: orlybeauty & popsugar
'Celebrate Yourself' is the name of the new Laverne Cox nail polish collection that the 'Orange Is the New Black' actress recently launched in collaboration with ORLY.
A total of six metallic shades make up the Celebrate Yourself collection, all of which can be purchased as a pack for $49 USD. In addition to the six different shades, the pack comes with a dual-purpose base and topcoat that helps the product to last longer. The metallic shades range from a light hue of silver, to a deep onyx that's full of colorful sparkles. Also included are beautiful hues of rose gold, bronze, and a deep rusty orange.
As the Laverne Cox nail polish collection is a limited edition release, fans who are hoping to pick it up will have to act quickly.
A total of six metallic shades make up the Celebrate Yourself collection, all of which can be purchased as a pack for $49 USD. In addition to the six different shades, the pack comes with a dual-purpose base and topcoat that helps the product to last longer. The metallic shades range from a light hue of silver, to a deep onyx that's full of colorful sparkles. Also included are beautiful hues of rose gold, bronze, and a deep rusty orange.
As the Laverne Cox nail polish collection is a limited edition release, fans who are hoping to pick it up will have to act quickly.
Trend Themes
1. Actress-designed Nail Polishes - The trend of celebrities designing their own nail polish collections offers disruptive innovation opportunities for beauty brands to collaborate with influencers and create unique product lines.
2. Shimmery Metallics - The trend of shimmery metallic nail polish shades opens up disruptive innovation opportunities for nail care companies to experiment with new textures and finishes, providing consumers with more exciting options.
3. Limited Edition Releases - The trend of limited edition nail polish releases presents disruptive innovation opportunities for companies to create a sense of urgency and exclusivity, driving increased demand and sales.
Industry Implications
1. Beauty Brands - The beauty industry can capitalize on actress-designed nail polish collections by partnering with celebrities to create unique and personalized product lines, attracting a wider consumer base.
2. Nail Care Companies - Nail care companies have a chance to innovate by developing new textures and finishes for shimmery metallic nail polishes, appealing to consumers seeking trendy and eye-catching nail products.
3. Fashion Retail - Fashion retailers can leverage limited edition nail polish releases to create a sense of exclusivity and drive sales, creating partnerships with celebrities or influencers to enhance brand collaboration.
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