This Laundry Print Ad for Lenor Spotlights Legendary Outfits from Film
Laura McQuarrie — April 12, 2016 — Marketing
References: coloribus
This set of laundry print advertisements from Procter & Gamble's Lenor brand recreates some of the most iconic outfits in film history to go along with a tagline that communicates: "It's more than laundry."
The clothing pieces are meant to be styled after the pieces worn by iconic characters like Holly Golightly of Breakfast at Tiffany's, Back to the Future's Marty McFly, Alex of A Clockwork Orange and Borat. Removed from a person, these are simply just pieces of clothes, but they also play a big part in defining their characters as we know them today.
Considering that advertisements for laundry products are usually less than thrilling, these laundry print ads from Lenor are clever to approach the importance of clothing through pop culture references.
The clothing pieces are meant to be styled after the pieces worn by iconic characters like Holly Golightly of Breakfast at Tiffany's, Back to the Future's Marty McFly, Alex of A Clockwork Orange and Borat. Removed from a person, these are simply just pieces of clothes, but they also play a big part in defining their characters as we know them today.
Considering that advertisements for laundry products are usually less than thrilling, these laundry print ads from Lenor are clever to approach the importance of clothing through pop culture references.
Trend Themes
1. Character-inspired Clothing Ads - Brands can tap into nostalgia and fandom by recreating iconic outfits from film and TV in their advertisements, bringing a new level of emotional connection to their products.
2. Pop Culture-themed Advertising - Using recognizable pop culture references in advertising campaigns can help brands capture and hold consumers' attention, making their messaging more memorable and engaging.
3. Elevated Laundry Advertisements - By showcasing the transformative power of laundry products through creative and visually appealing campaigns, brands can break the typical monotony associated with laundry advertisements and generate excitement.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the desire for character-inspired clothing ads by creating partnerships with film and TV studios to design and sell replica outfits worn by iconic characters.
2. Advertising and Marketing - Advertising and marketing agencies can explore the concept of pop culture-themed advertising to engage consumers and create more impactful campaigns for their clients.
3. Consumer Goods - Laundry product companies can seize the opportunity to reimagine and elevate their advertising strategies, using creative and visually appealing campaigns to differentiate themselves in the market.
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