YouTube Prepares to Launch its Own Introduction Sound
Amy Duong — November 20, 2022 — Pop Culture
References: engadget
YouTube is launching its own introduction launch sound that is similar to the recognizable Tudum that unveils Netflix. A new update has already been seen on the YouTube app that launches on TV, which plays every time the app starts up. The platform dives into how the sound is built with the help of Antfood, which is a sonic branding studio.
It works to create a sound that is "human," "connected," "expressive" and "story-driven." It does so by blending together layers of sounds. It has yet to come up with a sound and has been referencing it as simply the YouTube sound. The media company did note that the sound and animation will be appearing "in more places over the next few weeks and months."
Image Credit: SOPA Images, Getty Images
It works to create a sound that is "human," "connected," "expressive" and "story-driven." It does so by blending together layers of sounds. It has yet to come up with a sound and has been referencing it as simply the YouTube sound. The media company did note that the sound and animation will be appearing "in more places over the next few weeks and months."
Image Credit: SOPA Images, Getty Images
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Industry Implications
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3. Technology - As audio-based technologies continue to evolve, investing in a unique and recognizable sound can add value to products, improve brand recognition, and enhance user experience.
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