Latvia's Swank Primary School Sports Hall
Marissa Brassfield — May 6, 2009 — Art & Design
References: substance.lv & dezeen
Latvia's primary school sports hall is bigger and nicer than many pro athletic complexes I've seen. The swank facilities were designed by Substance, who according to Dezeen drew their inspiration from the chunks of amber that wash up on the Baltic coast.
Latvia's primary school sports hall is used year-round for court sports like basketball and volleyball, but it can also convert into an ice rink for skating and hockey.
Implications - Consumers are looking for some element of luxury in their lives. Products featuring an elite aesthetic are appealing to those who want to experience exclusivity. In order to attract more shoppers, companies could focus on this desire for more prestige.
Latvia's primary school sports hall is used year-round for court sports like basketball and volleyball, but it can also convert into an ice rink for skating and hockey.
Implications - Consumers are looking for some element of luxury in their lives. Products featuring an elite aesthetic are appealing to those who want to experience exclusivity. In order to attract more shoppers, companies could focus on this desire for more prestige.
Trend Themes
1. Luxury in Products - Companies can capitalize on consumers' desire for luxury and exclusivity by incorporating elite aesthetics into their offerings.
2. Multi-purpose Sports Facilities - The demand for sports facilities that can cater to multiple activities, such as converting from courts to ice rinks, presents opportunities for innovative design and construction companies.
3. Inspiration From Natural Elements - Designers can draw inspiration from natural elements, like the chunks of amber on the Baltic coast, to create unique and visually appealing architectural structures.
Industry Implications
1. Consumer Goods - Consumer goods companies can tap into the desire for prestige and exclusivity by incorporating luxury aesthetics into their products.
2. Sports Facility Construction - Companies specializing in sports facility construction can explore the demand for multi-purpose venues that can cater to various sports and activities.
3. Architectural Design - Architectural design firms can find inspiration from natural elements to create visually striking and unique structures, like the primary school sports hall in Latvia.
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