FIFA STREET 3
Chris Skleryk — January 29, 2008 — Pop Culture
References: adverblog
The Latest in viral advertising is the promotional spot for the new football (soccer) game FIFA Street 3. Released across Europe, this video displays some rhythmic gymnastics, parkour and Cirque de Sole all twisted up into “Extreme football from Mexicoâ€. Watch the Video and be amazed, be very amazed.
Other Viral Delights:
Implications - Viral advertisements like this make the most of pop culture to perfectly appeal to their target demographic. Adrenaline-packed spots like this combine humor and fascinating action to keep young viewers attentive and excited, and go well beyond traditional ads or mere print publications. This is the kind of video that consumers would share with eachother, thus further enhancing its reach and impact.
Other Viral Delights:
Implications - Viral advertisements like this make the most of pop culture to perfectly appeal to their target demographic. Adrenaline-packed spots like this combine humor and fascinating action to keep young viewers attentive and excited, and go well beyond traditional ads or mere print publications. This is the kind of video that consumers would share with eachother, thus further enhancing its reach and impact.
Trend Themes
1. Viral Sports Advertising - Viral ads that incorporate extreme sports and pop culture to appeal to younger audiences.
2. Parkour-integrated Marketing - Marketing campaigns that showcase extreme athletes using parkour in a visually creative way.
3. Circus-inspired Advertising - Advertisements that incorporate elements of the circus, such as acrobatics and aerial stunts, to create visually captivating content.
Industry Implications
1. Sports Marketing - Innovative brands in the sports industry can utilize extreme athletes and viral advertising to appeal to younger audiences.
2. Entertainment - Viral ads with visually stunning content may have crossover appeal in the entertainment industry for film and TV marketing.
3. Travel and Tourism - Locations that offer extreme sports opportunities can incorporate these viral video themes into their own marketing to attract adventure-seeking tourists.
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