Vans Brings a Playful Element with the Haribo Collection
References: gs.abc-mart.net & highsnobiety
Vans introduces its new Haribo collection, working in collaboration with the German candy brand. The capsule is made up of a series of sneakers followed by clothing as well. It highlights the beloved gummy bears across a range of familiar sneaker silhouettes -- this includes the Sk8 Hi, Old Skool, and the Slip On shoes.
Starting off with the Sk8 Hi sneaker, it s decorated with the famous Haribo message that reads "The Happy World of Haribo" on the blue panel along the upper. The heel is also accented with the Dancing Bear motif. Other details include a canvas construction, rubber midsole unit, the suede jazz stripe, and the classic Off the Wall badges for branding.
Image Credit: Vans Japan
Starting off with the Sk8 Hi sneaker, it s decorated with the famous Haribo message that reads "The Happy World of Haribo" on the blue panel along the upper. The heel is also accented with the Dancing Bear motif. Other details include a canvas construction, rubber midsole unit, the suede jazz stripe, and the classic Off the Wall badges for branding.
Image Credit: Vans Japan
Trend Themes
1. Collaborative Product Lines - Brands collaborate to create unique and playful product lines, such as the Haribo and Vans footwear collection.
2. Food-inspired Fashion - Creating fashion items inspired by food, such as the gummy candy-themed Vans sneakers, is a growing trend.
3. Brand-licensing in Fashion - More fashion brands are partnering with food and beverage companies to create licensed products that combine recognizable branding with unique fashion designs.
Industry Implications
1. Sportswear and Fashion - Collaborative product lines like the Haribo and Vans collection present opportunities for sportswear and fashion brands to create unique and playful designs.
2. Food and Beverage - Food and beverage companies have the opportunity to expand their brand reach and recognition by licensing their names and logos for use in fashion products.
3. Marketing and Advertising - Collaborative product lines can serve as an effective marketing and advertising tool for both fashion and food and beverage brands, increasing brand awareness and sales.
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