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Exaggerated Lash Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

Beauty Scene's For LUST and LASHES Story Displays Dramatic Eye Makeup

— August 29, 2014 — Fashion
Brooklyn and Carly at KEY Model Management star in Beauty Scene's "For LUST and LASHES" lash editorial. Showcased in a set of monochromatic and infrared photographs, the beauty story highlights a range of dramatic eye-makeup and exaggerated lash looks.

This lash editorial is captured by photographer Nigel Lew's lens and features hair and makeup looks by Denis Rio Translado. Denis uses MAC Cosmetics to transform his muses Brooklyn and Carly and creates feathered, voluminous and theatrical lash looks for the models.

In addition to their dramatic makeup, the duo dons slicked back buns that are effortlessly chic and timeless in their aesthetic. This hair styling lets the models' eyelash looks shine and is reflective of a vintage style inspiration.
Trend Themes
1. Exaggerated Lash Looks - Opportunity for beauty companies to create innovative and bolder lash products and accessories to meet the demand for dramatic eye-makeup.
2. Vintage Hair Styling - Opportunities for hair care brands to create modern versions of vintage hair styling products and accessories that complement and enhance lash looks.
3. Monochromatic and Infrared Photography - Opportunities for photography and beauty brands to collaborate and create innovative photo shoots and visual content utilizing monochromatic and infrared techniques.
Industry Implications
1. Beauty - Beauty brands can create new eye-makeup and lash products to meet the demand for dramatic eyelash looks.
2. Hair Care - Hair care brands can create styling products and tools that help to complement exaggerated eye-makeup looks.
3. Photography - Photography industry can partner with beauty brands to create visual content using innovative photography techniques that showcase dramatic makeup looks.
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