These New Pods Allows Consumers to Enjoy Larger Cups of Coffee
Katherine Pendrill — September 30, 2015 — Art & Design
Nestlé recently began producing bigger Nespresso pods in order to provide larger cups of coffee for American consumers. Although Nespresso has quickly become the largest single-serve coffee brand in Europe, the company has yet to capture the same attention overseas. Now Nespresso aims to cater to American consumers by providing bigger serving sizes.
In order to produce the larger coffee pods, Nespresso introduced a new single-serve machine that could handle higher volumes. Unlike the European version of the device, the new 'VertuoLine' is an eight ounce coffee machine that is designed to appeal to the American preference for larger cups of coffee. The pods feature the same high-quality rich coffee and espresso, but in sizes that are geared towards American preferences.
Nespresso's VertuoLine machine demonstrates an effort to cater to different consumer preferences by taking into consideration how coffee is consumed differently around the world.
In order to produce the larger coffee pods, Nespresso introduced a new single-serve machine that could handle higher volumes. Unlike the European version of the device, the new 'VertuoLine' is an eight ounce coffee machine that is designed to appeal to the American preference for larger cups of coffee. The pods feature the same high-quality rich coffee and espresso, but in sizes that are geared towards American preferences.
Nespresso's VertuoLine machine demonstrates an effort to cater to different consumer preferences by taking into consideration how coffee is consumed differently around the world.
Trend Themes
1. Larger Serving Sizes - Nestlé's introduction of bigger Nespresso pods reflects the trend of catering to American consumers' preference for larger cups of coffee.
2. Adapting to Regional Preferences - Nespresso's efforts to provide different serving sizes shows the trend of recognizing and accommodating various coffee consumption habits worldwide.
3. High-quality Single-serve Machines - The introduction of the 'VertuoLine' machine showcases the trend of developing single-serve coffee machines that can handle higher volumes for larger servings.
Industry Implications
1. Coffee Machine Manufacturing - The demand for single-serve machines capable of larger volumes presents an opportunity for manufacturers to develop innovative coffee machines catering to regional preferences.
2. Coffee Pod Production - The production of larger coffee pods offers an opportunity for coffee pod manufacturers to expand their product offerings and tap into the demand for larger serving sizes.
3. Global Coffee Retail - The trend of adapting to regional coffee preferences opens up opportunities for coffee retailers to cater to diverse consumer tastes and expand their market reach globally.
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