Art by Levi van Veluw
Pearl — June 17, 2008 — Art & Design
References: levivanveluw & urbanatics.blogspot
Dutch artist Levi van Veluw’s self portraits are not photoshop enhanced pictures. His artform involves what he calls “material transfers” whereby he adds all kinds of things on himself. His landscape collection shows him reinterpreting “the traditional landscape painting, removing plots of grass, clusters of trees, babbling brooks from their intimate 2 dimensional formats and transposing them onto the 3 dimensional contours of his own face.” The video on his website shows his most elaborate work complete with a moving miniature train going round and round his head!
The other works in this series includes his take on an agricultural landscape complete with a little tractor and some farm animals. The one which looks like fall has little vehicles incorporated. The winter landscape features little lampposts!
The other works in this series includes his take on an agricultural landscape complete with a little tractor and some farm animals. The one which looks like fall has little vehicles incorporated. The winter landscape features little lampposts!
Trend Themes
1. Material Transfers - The innovative artform of material transfers allows for the creation of unique and surreal self portraits.
2. Reinterpreting Traditional Landscapes - Van Veluw's self portraits challenge the traditional format of landscape painting by merging it with the human form.
3. 3D Visual Transformations - By applying landscapes onto his own face, van Veluw explores the possibilities of transforming 2D images into 3D visuals.
Industry Implications
1. Art - The art industry can embrace the disruptive innovation of material transfers as a new technique for creating original artworks.
2. Photography - The photography industry can explore the fusion of traditional landscape photography with self portraiture to produce visually striking and conceptually complex images.
3. Digital Media - The digital media industry has an opportunity to showcase the 3D visual transformations achieved through material transfers as a form of innovative digital art.
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