Landmark Men in Hong Kong Caters Only to Fashionistos
Andrew Loh — October 13, 2011 — Fashion
References: landmarkmen & blogs.wsj
Traditionally, women are the ones who dominate the shopping scene; however, in today's appearance-conscious society, that has become a thing of a past, especially with the release of Landmark Men in Hong Kong. Men are becoming more comfortable with embracing their sensitive and feminine side, breeding a population of fashion and style-savvy men.
Following that, the basement area of the prestigious Landmark mall in Hong Kong went through a makeover, in which it was remodeled so to exude a strong masculine aura. The 60,000 square-foot space, dubbed the Landmark Men, is dedicated primarily to menswear, grooming and gadgets. Among the retailers of the guy-oriented mall are Thomas Pink, Gucci and Valentino Men.
Landmark Men by Hong Kong Land is a testament of the great influence exerted by the male demographics on Asia's luxury markets.
Following that, the basement area of the prestigious Landmark mall in Hong Kong went through a makeover, in which it was remodeled so to exude a strong masculine aura. The 60,000 square-foot space, dubbed the Landmark Men, is dedicated primarily to menswear, grooming and gadgets. Among the retailers of the guy-oriented mall are Thomas Pink, Gucci and Valentino Men.
Landmark Men by Hong Kong Land is a testament of the great influence exerted by the male demographics on Asia's luxury markets.
Trend Themes
1. Men's Fashion Boom - The rise of fashion and style-conscious men is creating opportunities for exclusively masculine shopping experiences.
2. Gender-specific Shopping - The creation of exclusively masculine malls reflects a shift in consumer preferences for gender-specific retail spaces.
3. Luxury Market Expansion - The influence of male demographics on luxury markets in Asia is spurring the development of exclusive men's retail spaces.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the growing trend of men embracing their sensitive and feminine sides by offering dedicated, masculine shopping experiences.
2. Retail Design - As more gender-specific shopping spaces emerge, there is a need for innovative retail design solutions that cater to the preferences of male consumers.
3. Luxury Goods - Luxury brands can seize the opportunity to expand their presence in male-focused retail spaces, tapping into the growing influence of male consumers on luxury markets in Asia.
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