The Lamborghini Aventador 2011 Ads Have an Agressive Message
Meghan Young — November 27, 2011 — Autos
References: philippundkeuntje.de & ibelieveinadv
The Lamborghini Aventador 2011 ad campaign aggressively grabs people's attention. It focuses on the violent nature of this luxury vehicle, comparing it to gunshots and neck punches, which has the potential of alienating some viewers. The Lamborghini Aventador 2011 ad campaign appears to be targeting a very specific demographic: young and middle-aged males looking to take the road by force.
Conceived and executed by Philipp und Keuntje GmbH, an ad agency based in Hamburg, Germany, the Lamborghini Aventador 2011 ad campaign's illustrations, done by Herr Müller, are as savage as the concepts and tag lines themselves. With a shattered, mosaic-like aesthetic, there is a visually jarring effect that works to set people's teeth on edge, while the actual image paired with the tag lines takes the meaning to the extreme.
Conceived and executed by Philipp und Keuntje GmbH, an ad agency based in Hamburg, Germany, the Lamborghini Aventador 2011 ad campaign's illustrations, done by Herr Müller, are as savage as the concepts and tag lines themselves. With a shattered, mosaic-like aesthetic, there is a visually jarring effect that works to set people's teeth on edge, while the actual image paired with the tag lines takes the meaning to the extreme.
Trend Themes
1. Violent Car Ads - There is an opportunity for car companies to rethink their advertising campaigns to be less aggressive and more inclusive.
2. Targeted Advertising - The use of specific demographics in advertising can be highly effective in reaching a desired audience, but it is important to avoid alienating other potential customers.
3. Creative Advertising Tactics - Car companies can use unique and visually striking campaigns to make their products stand out, but it is important to balance creativity with sensitivity to potential customers' values and beliefs.
Industry Implications
1. Automotive Industry - Car companies have an opportunity to rethink their advertising strategies and be more inclusive to appeal to a wider audience.
2. Marketing and Advertising Industry - There is an opportunity for ad agencies to help car companies find creative and effective ways to reach their target audience without alienating potential customers.
3. Gender Studies and Marketing Industry - Experts in gender studies and marketing can help car companies develop advertising campaigns that take into account the potential impact of gender stereotypes and avoid perpetuating harmful narratives.
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