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Enormous Pier Installations

Clean the Sky - Positive Eco Trends & Breakthroughs

The Floating Piers on Lake Iseo Offer Stunning Sights of Italy

— June 13, 2016 — World
Lake Iseo, located in Lombardy, Italy, is set to be the subject of a series of floating piers that will be built far away from its shore. The project, titled descriptively 'The Floating Piers,' is the product of Christo Vladimirov Javacheff's creative mind -- an architect who was reportedly responsible for 'The Gates' installation in New York's Central Park.

With The Floating Piers, Christo Vladimirov Javacheff has planned for a 70,000 square meter construction to appear on Lake Iseo. The enormous docks will surround a small island on the water, named San Paolo. The installation will allow people to walk from Sulzano and take in the immaculate sights that can be seen from the pier, which includes views of the region and expansive mountain ranges.
Trend Themes
1. Floating Installations - The trend of creating large, interactive installations on large bodies of water presents potential for unique event experiences and immersive marketing opportunities for brands.
2. Environmental Art - The trend of using natural landscapes and environmental themes in art installations provides opportunities for artists and brands to showcase their commitment to sustainability and eco-consciousness.
3. Destination Marketing - The trend of creating unique, Instagram-worthy destinations has potential for tourism and travel brands to leverage these sites to attract attention and boost engagement with their target audiences.
Industry Implications
1. Art - The art industry has an opportunity to showcase and sell unique, large-scale installations that utilize natural landscapes and bodies of water as a canvas for artistic expression and creativity.
2. Tourism - The tourism industry can leverage these large-scale installations as a unique selling point to attract visitors to a destination and provide immersive and memorable experiences for their customers.
3. Marketing - The marketing industry can utilize these large-scale installations as immersive marketing opportunities for brands, using them as destinations to create social media buzz and engage with customers in a highly visual and memorable way.
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