Great Northern Rolled Out its Latest Premium Drink, the 'Lager Long Run'
Colin Smith — August 6, 2024 — Marketing
References: greatnorthern.au & beerandbrewer
Great Northern Brewing Co. has introduced a new premium lager called Long Run, exclusively available in Queensland. This lager is brewed with 100% Australian barley and has an alcohol by volume (ABV) of 4.5%. The beer is characterized by its bright golden color and a subtle tropical hop and citrus aroma that carries lightly onto the palate. The tasting notes highlight a clean, crisp finish with a subtle bitterness and a slight malt sweetness, making it a suitable choice for those who prefer a refined beer experience.
The Long Run lager is designed to cater to discerning drinkers who prefer a premium beer for celebrating significant life events. Inspired by the Queensland outback, the beer aims to reflect the region’s unique climate and culture. Packaged in a burgundy and gold bottle, Long Run is positioned as a premium option for Queenslanders, available at select pubs, clubs, and retailers across the state. The launch of this lager aligns with the growing demand for premium beers, offering a sophisticated alternative for special occasions.
Image Credit: Great Northern
The Long Run lager is designed to cater to discerning drinkers who prefer a premium beer for celebrating significant life events. Inspired by the Queensland outback, the beer aims to reflect the region’s unique climate and culture. Packaged in a burgundy and gold bottle, Long Run is positioned as a premium option for Queenslanders, available at select pubs, clubs, and retailers across the state. The launch of this lager aligns with the growing demand for premium beers, offering a sophisticated alternative for special occasions.
Image Credit: Great Northern
Trend Themes
1. Regional Craft Beers - Craft beers tailored to regional cultures and climates are gaining traction, as seen with Great Northern's Queensland-inspired Long Run Lager.
2. Premium Beer Offerings - There is a rising trend in consumers seeking higher-quality, premium beer options for special occasions and celebrations.
3. Alcoholic Beverages with Local Ingredients - Beers brewed with locally sourced ingredients, such as 100% Australian barley, are appealing to consumers looking for authentic, home-grown products.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry, especially premium beer, is catering to a more discerning clientele seeking sophisticated flavors and experiences.
2. Hospitality and Leisure - The hospitality sector is increasingly offering premium drink options to enhance guest experiences during significant life events.
3. Agriculture and Farming - Agricultural producers of local ingredients, like barley, are playing a vital role in the craft beer industry by providing high-quality, region-specific raw materials.
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