The Lafaille Fall/Winter 2014 Campaign is Disturbingly Themed
Jana Pijak — July 17, 2014 — Marketing
References: lafaille.co & fuckingyoung.es
After its disturbing runway show earlier this year, Lafaille presents their Fall/Winter 2014 campaign that is inspired by the deep web, a little known phenomenon of the internet world.
Models Dominic, Emilie and François star in this conceptual campaign that is captured by Spencer Edwards and styled by Catherine Simard. The models don Lafaille's sporty and punk-themed pieces that feature logos like 'stalker' and 'connection lost'.
In addition to its dark web inspiration, this collection examines the idea of internet stalkers and anonymous forum members who we come across every day without knowing it. These individuals are left faceless and nameless and hide behind the shield of a screen. They are depicted as ghost-like entities in the campaign and are seen wearing all-white ensembles and face-concealing masks.
Models Dominic, Emilie and François star in this conceptual campaign that is captured by Spencer Edwards and styled by Catherine Simard. The models don Lafaille's sporty and punk-themed pieces that feature logos like 'stalker' and 'connection lost'.
In addition to its dark web inspiration, this collection examines the idea of internet stalkers and anonymous forum members who we come across every day without knowing it. These individuals are left faceless and nameless and hide behind the shield of a screen. They are depicted as ghost-like entities in the campaign and are seen wearing all-white ensembles and face-concealing masks.
Trend Themes
1. Dark Web Fashion - Opportunity for fashion designers to create a new line based on the mysterious and unknown world of the dark web.
2. Anonymous Fashion - Potential for fashion brands to explore the concept of anonymity and create a fashion line that hides the wearer's identity or features face-concealing masks.
3. Stalker-themed Clothing - The emergence of a new trend in fashion with clothing lines featuring logos and designs related to internet stalking.
Industry Implications
1. Fashion Industry - Fashion designers have the opportunity to explore a new and unique theme for their clothing lines.
2. Technology Industry - Development of new technologies that can enhance the security of users and help protect them from potential stalkers on the internet.
3. Marketing Industry - Potential for marketing agencies to use the 'dark web' theme in their campaigns to target a niche audience interested in this aspect of the internet.
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