This Lady Gaga Music Video Looks More Like an Ad Campaign
Stephanie Gauvin — March 17, 2010 — Pop Culture
The latest Beyonce and Lady Gaga music video for their song 'Telephone' has been hailed as the reinvention of ad placement. With forthright and unsubtle ad placements littering the video, it has become all the rage, sparking raves from fans and critics alike.
While it is not the first time a Lady Gaga music video has included flagrantly displayed ad placements, this one is so in your face you'll be discovering new ad placements every time you watch it.
Implications - But considering the music video features two of the world's biggest pop stars collaborating on a single for the first time, I think it's safe to say that most people will forgive Beyonce and Lady Gaga for excessive shilling.
While it is not the first time a Lady Gaga music video has included flagrantly displayed ad placements, this one is so in your face you'll be discovering new ad placements every time you watch it.
Implications - But considering the music video features two of the world's biggest pop stars collaborating on a single for the first time, I think it's safe to say that most people will forgive Beyonce and Lady Gaga for excessive shilling.
Trend Themes
1. Blatant Ad Placement - The inclusion of overt ad placements in music videos presents an opportunity for brands to reach a wider audience and create a more immersive brand experience.
2. Advergaming - Incorporating ads into music videos in a way that feels like a game could engage viewers and provide an interactive advertising experience.
3. Interactive Advertising - Exploring new ways to integrate interactive elements into music videos could revolutionize the advertising industry, allowing for more engaging and personalized brand interactions.
Industry Implications
1. Music - The music industry can leverage the growing trend of ad placement in music videos to generate additional revenue streams and create partnerships with brands.
2. Advertising - The advertising industry can capitalize on the opportunity presented by blatant ad placements in music videos to enhance brand visibility and create innovative advertising campaigns.
3. Entertainment - The entertainment industry can explore collaborations between musicians and brands to create mutually beneficial partnerships that result in unique and engaging content.
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